The FEI begins distribution of their new slogan for the 2014 World Equestrian Rollkur Cup, to be held in Normandy, France.
“See Something? Say Nothing!”
In response to failed efforts leading up to the 2010 World Equestrian Games to silence critics, the FEI hired German PR Firm Ruhe! Their attempts to ban video and photography equipment from the 2010 WEG was a flop when they realized it was a stupid idea.
Ruhe! has taken a unique approach, basing their design on studies of successful government propaganda. The result, according to FEI President HRH Princess Haya, “it's catchy!” She adds, “sometimes I catch, ha ha ha, myself repeating it over and over during the day. My husband wishes he'd thought of it himself.”
What do you think of the new World Rollkur Cup 2014 slogan? Will it be enough to prevent another media scandal even as Princess Haya calls for more blood at this year's WRC?
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Theres no reason to tune in on any Live transmissions from dressage events at all. They are financed by the rich elite, and their standards do not incorporate animal welfare. The never ending rollkur scandals have no consequenses in the form of real change, so the only reasonable response is boykot.